Online Marketing for Busy Authors: A Step-by-Step Guide

by Fauzia Burke
Published by Berrett-Koehler Publishers, FSB Associates

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Online Marketing for Busy Authors: A Step-by-Step Guide

I am not a book author {yet}, but my curiosity peaked when I saw the title of a new book: Online Marketing for Busy Authors: A Step-by-Step Guide.  I immediately requested a copy from FSB Associates in exchange for an honest review from me.  As I read this book, I read it from three perspectives.

As a potential book author

Yeah, I’d love to tell my story.  I recently left the corporate world after 18 years to become a work at home momma, mainly to homeschool and raise my child.  Yes, a big leap and I’d love to share with others the why and the how. A book just might be the way.

As a current book author with very little social networking experience

I’m not the current book author; my mom-in-law is. She has published one book: Little Steps to Peace and Joy: Peace is a Lush Green Meadow and Joy is its Amazing Splash of Yellow.  She had no social media presence for her first book and I’d like one for her next book, which she is currently writing.

As a blogger

I blog mostly about books. I love books and enjoy sharing my opinion {and sometimes application} of the books I read.  As I read this book, I found tips that would benefit me as a blogger trying to gain a larger following.

The 3 Phases of Online Marketing for Busy Authors

I decided to read through it in full before going back and applying what I’ve learned.

  • It is an easy read.
  • It is well-organized.
  • It isn’t overwhelming in the way it is written nor the information it provides.

Going back through will take some time and effort, which is the case with anything worthwhile.   The 3 phases of this book are:

1. Getting Organized

Online Marketing for Busy Authors requires the first step of getting organized.  This includes branding, getting to know your reader and setting goals and priorities. The author really helped me realize how I am going in circles with my blog simply because I don’t know whom I’m writing for.  As a blogger and/or book author, she encourages you to know your goals and priorities so you can keep your tasks aligned with them and your reader.

2. Turning Your Thinking Into Action

Online Marketing for Busy Authors requires the next step of turning your thinking into action. This includes creating a marketing plan, website, mailing list and maybe even a blog.  It also includes knowing the difference between social media and social networking. Yes, there is a difference. Finally, book publicity is covered in this section.

3. Staying the Course

Online Marketing for Busy Authors requires the final step of staying the course. This includes promoting yourself and your book as well as adjusting your course as you see what is (and isn’t) working.

My Final Thoughts

I truly believe my mom-in-law will benefit from this book. The author emphasizes the importance of having a presence before your book is published.  While my mom-in-law missed that boat, she will still benefit from applying this book before her next book is published. I do hope she’ll be able to get both books and her message into more hands.

About the Book

Online Marketing for Busy AuthorsThere has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet — you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time — what is a “must do” and what is a “might do”?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.

“Once you build your brand,” Burke writes, “no one can take it away from you.” Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke’s expert advice, any author can conquer the Internet and still get their next manuscript in on time.

For more information please visit FauziaBurke.com or Amazon.com.

 

 

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