How do we share Christ in today’s busy modern world? What’s effective? What’s not effective? Continue reading as Tim Sinclair shares his new book of interesting facts and discoveries…
Book Description:
This Mom’s Review of “Branded: Sharing Jesus with a Consumer Culture”
In this book, you’ll find comparisons that you can relate to. Did you know that living the Christian life can be compared to boxed cereal, the latest Superbowl Google ad, and music and can be contrasted with mathematics. The author does an excellent job describing the marketing techniques of these and other well-known brands and how those techniques can be used to improve our witness for Christ. It’s quite genius.
Also presented are questions to get you thinking outside your comfort zone and normal range of thinking and living. While most of the book content and questions are creative and likely result producing ideas, beware of a few are contrary to Scripture. (We shouldn’t “forsake the assembling” with our local church to hang out at the bar. We can reach the world without providing the “appearance of evil – hence wrong-doing.) As always, refer to Scripture and listen to the Holy Spirit, as you read any book.
Overall, I found this book quite beneficial in getting me to see the fallacies in our attempts to lead others to Christ, as well as the failure to disciple them as babes in Christ. I encourage you to read it and see if it makes a change in you and this world.
For more information about the book and the author, click here. I received a copy of this book in exchange for my honest review. Thanks Kregel Publications!
